How We Measure Advertisement Effectiveness
Discover our market analytics process, combining in-depth data collection, accurate benchmarking, and structured frameworks to deliver reliable evaluations of your advertising campaigns.
Meet Our Specialists
Experts in market analytics and campaign measurement
Louise Bennett
Lead Analytics Strategist
Master of Data Science University of Melbourne
Performance Analysis
DataLogic, InnovateIQ
Louise oversees analytics methodologies and drives innovations in ad measurement for our clients. She brings over a decade of experience in the Australian market analytics sector and is known for her transparent, client-centric approach.
Nathan Hong
Market Data Lead
Bachelor of Statistics UNSW Sydney
Attribution & Benchmarks
Insight Metrics, Quantify Solutions
Nathan specialises in benchmarking campaigns with industry datasets and develops approaches for cross-channel measurement. His background in statistical modelling and hands-on experience strengthen our analytics standards.
Ava Wilson
Ad Reporting Analyst
Bachelor of Business Analytics Monash University
Reporting Automation
BrightEdge, AdvantaGroup
Ava coordinates reporting deliverables and manages dashboard integrations, ensuring clients always have access to updated campaign snapshots and recommendations.
Tom Davies
Campaign Results Advisor
Master of Marketing University of Queensland
Performance Evaluation
Metric Lab, Adwise
Tom provides direct support for interpreting performance findings and collaborates with clients to align strategies with evidence. His approach is practical, honest, and always tailored.
Our Work Process Explained
From data intake and market context mapping to actionable reporting, see how our team supports your advertising objectives at every step.
Initial Data Review
We start by gathering your existing campaign performance data. This includes metrics across multiple channels, giving us a holistic foundation.
This phase ensures we capture a complete picture of every campaign element.
Market Benchmark Alignment
Next, data is mapped to relevant industry benchmarks, enabling contextual comparisons for true measurement of advertising performance.
Benchmarks are tailored to your sector and campaign type where possible.
Analytical Assessment & Reporting
Using structured methodologies and advanced analytics tools, we generate clear, actionable reports highlighting strengths and areas for development.
Custom dashboards make findings accessible and easy to interpret.
Collaborative Strategy Review
We interpret insights with you, outlining improvement opportunities and supporting ongoing optimisation.
This stage focuses on practical actions your business can take.
How Our Insights Compare to Others
Transparent, brand-focused metrics and context-rich reporting set us apart from standard ad analytics providers.
| Key Analytics Features | bolailyon Analytics | Market Analysis Group | AdMetric Solutions |
|---|---|---|---|
| Sector-specific benchmarking | Yes, always included | Limited | Partial |
| Custom attribution modelling | Available on request | Not provided | Template only |
| Transparent reporting frequency | Agreed with client | Predetermined | Variable |
| Campaign goal alignment checks | Included standard | Not included | Paid add-on |